26
Image: Supplied
There is a giant plush monkey in the middle of the Dubai Mall. It is roughly the size of a small child, and it is attracting a steady stream of shoppers who want to cuddle it, photograph it, and post it to their feeds. The monkey is not for sale. It is not, strictly speaking, a product at all. It is a mascot — and a statement of intent.
The creature belongs to Kipling, the Belgian accessories brand that has just refreshed its flagship store in one of the world’s busiest shopping destinations. “The Dubai Mall flagship store is the true expression of what Kipling is: colourful, joyful, and as fun as our icon…
